Jeff Thurecht is the CEO here at Principal Edge. Jeff’s approach to financial advice centres on empowering clients to build and protect their wealth with confidence, and he believes there’s a better way to manage financial well-being that goes beyond the numbers. Principal Edge’s mission is to provide clients with personalised support that enhances their quality of life, allowing them to move towards true financial freedom. 

Jeff’s leadership and over two decades of experience will help Principal Edge to continue to provide outstanding advice and service to our valued clients. His career includes a five-year role as Director of the Association of Financial Advisers, demonstrating his commitment to excellence within the industry. 

With qualifications such as the GAICD from the Australian Institute of Company Directors, Jeff combines financial expertise with a vision of guiding clients toward more fulfilling lives. Away from work, he’s a proud husband and father of two, reinforcing his dedication to family, which mirrors his professional mission: helping clients build a future that truly supports the people and values that matter most. 

Qualifications: Diploma of Financial Planning, Advanced Diploma of Financial Planning and Bachelor of Information Technology